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About / Methodology

Who's behind TK Connect Research

A research site built by a cross-border e-commerce team using the same market data and screening logic applied in active creator-matching work.

What TK Connect Research is

TK Connect Research is a research site covering Malaysia's TikTok beauty category. It's operated by TK Connect, a cross-border e-commerce team currently focused on Malaysian TikTok creator research and shortlisting.

We built this site to pair disclosed creator-commerce data with methodology, limitations, and practical interpretation. Our benchmark reports and guides start with a structured internal dataset used in current matching work.

Who's writing this

LZ
Leon Zhang
Founder, TK Connect / TK Connect Research

Leon leads TK Connect's creator-matching work, currently focused on Malaysia, and works with brands and TikTok Shop creators on research, shortlisting and outreach planning. Before TK Connect, his background is in cross-border e-commerce operations — the same practical, numbers-first lens he applies to every report and guide published here. The benchmark figures and guides on this site come from the same underlying data used in current creator research.

Articles on this site are written by our team with AI-assisted drafting from our own statistics, then reviewed line by line for factual accuracy, denominator consistency, and unsupported claims before publishing. Every data-driven claim is checked against the underlying dataset rather than written from general knowledge.

Where the data comes from

Our internal research dataset is built from publicly available TikTok and TikTok Shop information — profile data, follower counts, and TikTok Shop commerce activity (GMV, items sold) visible on public shop and profile pages. We do not collect private messages, passwords, or anything behind a login wall.

We currently track 189,225 Malaysian creator records, with 30,782 classified under the beauty category. Full methodology, refresh frequency, and known data limitations are documented in our Data Sources & Correction Policy — including which fields we deliberately don't report because we don't have reliable data for them (affiliate commission rates, city/region, and brand-collaboration counts, as of this writing).

Our mission

At TK Connect Research, we believe successful TikTok Shop campaigns in Malaysia should be built on transparent, commerce-first data — not guesswork or inflated follower counts.

We created this platform to give brands documented screening context while providing creators with a clear correction and removal channel. Estimated GMV and public sales signals are presented as historical research inputs, not predictions of campaign performance.

Our goal is to make the assumptions, source boundaries, and limitations behind Malaysian beauty creator research visible to readers.

If you're a creator

If you're listed on this site and want to claim your profile, request a correction, or have it removed entirely, use our claim / correction / removal form. We process these requests directly — no third-party ticketing system, no runaround.

If you're a brand

Beyond the free reports, tools, and guides, TK Connect can prepare current creator research and manually reviewed Malaysian shortlists. Any additional outreach support, availability and fees are confirmed explicitly before work begins. If that's useful, reach out via the contact details below.

Contact

General inquiries and brand partnerships: [email protected]

Data corrections, privacy requests, and opt-outs: [email protected] or the claim form

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